An accomplished nonprofit leader whose clarity of vision and innovation have helped several organizations achieve significant growth, Catherine Heitz New has more than fifteen years of experience in the nonprofit sector.

In her role as Chief Advancement Officer and Deputy Director of The Arts Council of Winston-Salem and Forsyth County, Catherine raised $75 million during her tenure, leading the successful Comprehensive Campaign for the Arts, which built the Milton Rhodes Center for the Arts. She also helped establish The Arts Council Endowment Fund with more than $5 million in pledges and planned gifts.

Prior to The Arts Council, Catherine worked with the City of Charleston Mayor’s Office of Cultural Affairs, PURE Theatre, and as a consultant to various non-profits, including colleges, community foundations, professional development groups, and arts organizations.

An active and dedicated volunteer, she has served as the President of the Junior League of Winston-Salem and as a Board and Executive Committee Member of Arts North Carolina, Piedmont Craftsmen, the State Political Action Committee of the Junior Leagues of North Carolina, Triad Academy, and DASH Young Professionals.

A lifelong learner who graduated summa cum laude from the College of Charleston with Bachelor's degrees in Arts Administration and Fine Art, she is also a graduate of the Leadership Winston-Salem Class and was named one of the Triad Business Journal’s 40 Leaders Under 40.