I am an EMMY nominated creative who innovates and drives transformational change in complex arts organizations.

As the Senior Director of Marketing and Communications for the San Diego Symphony, I utilize today’s dynamic digital channels to develop new ways to engage current and new audiences through customer journey mapping, human centered design approaches, and a content-centric story-telling approach.

Over the past 25 years, I've also led public relations and marketing teams in multi-billion dollar Fortune 500, international corporations (Borders Group, Inc., Petco, Amway) and completely transformed the communications and marketing departments within arts organizations (Interlochen Center for the Arts, Play On Philly!, La Jolla Music Society). In 2016, I founded my consulting practice, IDEALCHEMY, which allows me to use my experience in marketing and communications to inspire, teach and encourage the next generation of communicators.