The Power of Values Thinking

  April 24, 2020

  Online

The Power of Values Thinking:
How to Give Members What They Really Want

A CSAE Webinar
1:00pm-2:00pm EDT
With David Allison

Using the world's first database of what we all truly care about, Human Behavior expert and pioneer of Values Thinking David Allison will walk us through (and dive deeper into) his CSAE keynote presentation from the 2019 Associations: Decoded conference in Vancouver, Canada. This custom data creates segments, clusters of association members based on shared personal values. These are the values that trigger all decisions and behaviors of your membership. Once you understand what your association members value, what they truly care about, you'll be able to make more powerful decisions about programming, outreach, retention, education and professional development, and more! 

Learning Objectives:

1. A close look at demographic stereotypes, and why you should avoid them in your planning.
2. How to use values to influence people: the Values Thinking process
3. The specific shared values of association members, and what they mean to you

After the webinar, you'll receive the charts and data reviewed, for your own internal use, as well as David's Values Thinking process map to guide internal decision making.


Speaker: David Allison

After a career spent developing ideas and concepts to engage stakeholders for several hundred organizations, David Allison recognized the need for a more scientific method to determine what really influences a target audience. He worked with a university-based social scientist for two years to build the Valuegraphics Database, guided by a basic principle of sociology, psychology and consumer behavior: what we value determines what we do. The result is Valuegraphics, the first big data tool that gives organizations and industries the data they need to motivate a target audience using core human values, an approach the statistics have shown is as much as eight times more effective than using outdated demographic stereotypes.

His book about Valuegraphics and the end of demographic stereotypes topped the global marketing and consumer behaviour best-sellers lists within 24 hours of its release. Douglas Coupland says "David can see the patterns in the noise and tells us what the real signal is".

David is an accomplished keynote speaker at conferences across North America, and has lectured at SFU, UBC, and BCIT. He also taught a full-slate of undergraduate and graduate marketing courses at the University of Calgary School of Business. He has won many accolades and awards, written three books on various market-motivation techniques, and was one of the first to recognize how social media would change the relationship between consumers and companies; publishing his first book, Sell the Truth, to help marketers gain an early-advantage. His new book on Valuegraphics and the end of demographic stereotypes, We Are All The Same Age Now, will be available in Q4 of 2018.


Price
CSAE Member: $60.00
Non-Member: $100.00

We encourage you to pay by credit card – we accept Visa, Mastercard and Amex.  If you’d like to pay by direct deposit to our bank account, please email carol@csae.com for the deposit details.  Thank you for your consideration at this time.