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December 28, 2023
Event Technology

5 Ways to Empower Exhibitors with Advanced Lead Retrieval Tools

5 Ways to Empower Exhibitors with Advanced Lead Retrieval Tools

Exhibitors stand at the heart of every successful event, injecting vitality, activations, and sponsorship into the gathering. Their investment in your event is not just monetary - it's a commitment to creating a meaningful connection with attendees. To facilitate this connection and ensure exhibitors derive maximum value, a robust set of tools is indispensable. While the Exhibitor Portal streamlines processes, our arsenal of Advanced Lead Retrieval features takes exhibitor empowerment to a whole new level. In this comprehensive guide, we'll delve into FIVE standout features that redefine the lead retrieval experience for exhibitors!

1. Capture Attendee Contact Information in Real Time with Exhibitor Lead Retrieval

At the core of event success lies real-time engagement, and our Exhibitor Lead Retrieval feature seamlessly integrates into this ethos. With a one-time license, exhibitors gain access to the PheedLoop Go! app, transforming their smartphones into powerful lead capture devices. Attendees can be effortlessly scanned, collecting vital information such as email addresses, phone numbers, and company details in real time. This wealth of data is instantly accessible through the Exhibitor Portal, enabling exhibitors to download and connect with leads promptly, maximizing the impact of every interaction.

2. Customize Lead Retrieval Questions

One size rarely fits all in the world of lead retrieval, and recognizing this, PheedLoop introduces the ability for exhibitors to tailor their lead capture process. Customizable lead retrieval questions empower exhibitors to gather specific information critical to their unique needs. By setting up personalized questions displayed during the scanning process, exhibitors ensure they capture data aligned with their strategic goals. This feature not only streamlines lead collection but also enhances the quality of information gathered, offering a deeper understanding of prospective customers. All responses are exportable, conveniently organized by scanning personnel and timestamp.

3. Enter Event Leads Manually

Technology, while powerful, occasionally encounters hiccups. For those moments when scanning proves challenging or attendees find themselves without badges, PheedLoop offers a fail-proof solution. Exhibitors can seamlessly scan business card information, automatically transcribing details for easy lead capture. Alternatively, the app enables manual entry of leads, allowing exhibitors to meticulously input information field by field. This flexibility ensures that, regardless of the circumstances, exhibitors can capture valuable data with precision and efficiency.

4. Reverse Lead Capture

In a novel approach to lead retrieval, PheedLoop introduces the concept of Reverse Lead Capture. Attendees, armed with the PheedLoop Go! app, can scan exhibitors' unique QR codes, instantly becoming part of the exhibitors' lead pool. This feature is particularly potent when coupled with PheedLoop's gamification tool, creating an engaging and interactive experience for both exhibitors and attendees. Exhibitors can effortlessly expand their lead base by empowering attendees to take an active role in the lead capture process, fostering a dynamic and participatory event environment.

5. Automate Lead Retrieval Results using PheedLoop’s API

For exhibitors with advanced technological capabilities, PheedLoop's API integration opens up a realm of possibilities. Exhibitors can seamlessly build integrations that automate the retrieval, viewing, and downloading of leads in real-time. This feature proves invaluable for exhibitors with dedicated CRM systems, ensuring that leads seamlessly flow into their established workflows. The ability to map and update information in real-time enhances the efficiency and accuracy of lead management, enabling exhibitors to focus on cultivating relationships rather than administrative tasks.

Wrap Up

PheedLoop's Advanced Lead Retrieval Package stands as a testament to the company's commitment to enhancing the exhibitor experience. By providing a suite of features that cater to real-time data capture, customization, manual entry, reverse lead capture, and API integration, PheedLoop empowers exhibitors to extract maximum value from their event participation. These features not only streamline lead retrieval but also contribute to a more engaging and fruitful exhibitor-attendee interaction. As events continue to evolve, PheedLoop remains at the forefront, delivering innovative solutions that redefine the landscape of event technology.

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PheedLoop is an all-in-one event management platform for live, virtual and hybrid events. Our platform powers events for associations, corporations, agencies, educational institutions and governments worldwide including Shopify, Government of Canada, American Society of Mechanical Engineers, IBM and more. We commit ourselves to being a highly product focused company, and are dedicated to releasing new features and product updates every week since our founding in 2015. We post regular updates like this one to our blog.

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