Happy new year everyone! Boy oh boy are we excited, we have huge product updates that we’ve been polishing and developing over the last little bit ready to announce in the coming weeks, starting with a live and animated 3D exhibit hall!
Just before the holidays, our CEO posted this on Linkedin …
We can assure you that we didn’t rest for a moment, knowing that there are so many events counting on PheedLoop to continue to innovate this year even faster than we did in 2020 and the years before.
A request we’ve received consistently is to provide event planners going virtual with their events more creative, interactive, and visually interesting interfaces for things like their lobby, exhibit hall, group networking, etc. A division of our engineering team spent the last few weeks looking at all this feedback, what’s available in the market right now, and what we could build that would open up the floodgates for constant innovation on this front. So we built a 3D exhibit hall that does quite a lot and is super integrated!
For any new customers coming onboard in January, we’re offering 5 premium exhibit booth credits for free (includes 3D booths)! Apply these to any of your events, any time. If you joined us in January before this blog post went live, just reach out to our team and we’ll add the credits to your account.
We took a deep look at what exists today in the market when it comes to 3D interactive interfaces and were both disappointed and horrified at the same time. Disappointed because most “3D interfaces” were nothing more than 3D images (sometimes barely that) with some 2D overlays on them that looked like they were from the 90s. Often sloppily put together. Horrified because the more advanced interfaces costed tens of thousands of dollars, often starting prices of at least $25,000. Seriously? Is this the best we can do as an event technology industry?
Short of platforms that do attempt to present something more visual, most platforms that offer virtual events are just old platforms (usually event apps) repackaged as new ones so they simply rely on lists of logos. Although our platform is not repackaged, we did rely on slightly more interactive lists than our event app but we're excited to take this to a whole new level with PheedLoop 3D.
We had five main goals in mind with the PheedLoop 3D product update that guided its development:
It’s pretty simple actually. Any exhibitor with the premium exhibit booth added to their profile (which enables lead retrieval, live video booths, and now 3D booths on the floor plan) automatically end up on the interactive floor plan in your virtual event portal.
You can toggle the ability for an exhibitor, even if they have the premium exhibit booth added to their profile, to have a 3D booth or not if you want more fine-tuned control over the various exhibit/sponsor packages you offer.
In the virtual event portal, PheedLoop automatically creates a floor plan with all exhibitors that have the 3D booth option enabled, with a simple booth showing the exhibitor’s logo. Clicking on the booth takes the attendee straight to the exhibitor’s profile. PheedLoop’s presence tracking system kicks in, and if the attendee returns to the 3D map view, they’ll see a little animated avatar demonstrating that there’s someone at the booth!
The map can be smoothly panned and zoomed, and supports unlimited numbers of booths. Depending on the order you list your exhibitors in, the booths will populate on the 3D map accordingly.
Something we've heard quite often is that virtual event ROI for sponsors and exhibitors isn't high enough. The thing is, our data doesn't show this to be true, and we believe event planners are confusing return on investment with return. On average the ROI is 24% higher for exhibitors and sponsors (at least for PheedLoop powered events). With PheedLoop's low-cost $99 premium exhibit booth upgrade which provides lead retrieval + live video + 3D booths (new), for each exhibitor the ROI increases by 73% and price event planners charge per booth by a whopping 185%!
Remember, ROI is relative (i.e. return on investment, not just return). It costs a fraction of the typical investment for virtual exhibitors and sponsors to present their brands versus on-site, and in most cases they get about as many leads, in addition to far more data, larger audiences (average of 30% more for events we power), long-term exposure, and control over their presence.
This doesn't mean the value of sponsoring on-site events isn't there, but we truly believe a fast paced and innovative platform like PheedLoop, given another year of development efforts, can really push sponsor and exhibitor ROI for virtual events through the roof. This 3D exhibit hall is just one small step in that direction and a perfect example of that. So are our 15 Awesome Virtual Event Sponsorship Opportunities and Ideas.
We’re super excited about what this year has in store! Keep an eye out for our next update in a few days, as we’re going to be rolling things out super fast now. We also have 3 major projects in development behind the scenes to be released in Q2 and Q3 which are going extremely well and on track. We’ll be able to give you all a sneak peek at our next user conference closer to the end of Q1.
Thanks for staying #intheloop!