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July 27, 2022
Event Tips

The Importance of Identifying Your 'Why' When Planning Your Next Event ft. Mike Allton

The Importance of Identifying Your 'Why' When Planning Your Next Event ft. Mike Allton

In this episode of the ‘Where People Meet’ podcast, we are joined by Mike Allton, Head of Strategic Partnerships at Agorapulse, the #1 rated tool for social media managers to dominate their company’s social media strategy by managing inboxes, publishing, reporting, monitoring, and team collaboration, all in one easy-to-use yet extremely powerful tool.

In addition to his role at Agorapulse, Mike has garnered a large following in the Meetings and Events industry as the host of ‘The Virtual Event Strategist’ podcast, a weekly newsletter and podcast aimed at helping event planners unlock the true potential of virtual events. He is actively on the road speaking at events, in-person or remote, and sharing his expertise with anyone seeking to learn more and level up.

We were incredibly lucky to have Mike sit down and have an in-depth conversation about how he came to be where he is today, his stance on the virtual event format, why it’s important to identify a ‘why’ and narrow down on a specific audience and topic for any given event, and also talk about event technology and how big of a role choosing the right event tech can play in running a successful event. Lastly, Mike shares some incredibly useful event planning tips and tricks that our listeners can apply to their own events!

If you’re interested in connecting with Mike Allton to discuss any of this in greater detail or to learn more about his expertise, you can do so at any of the following resources:

The Scalability of Event Technology ft. Bloomberg's RJ Crowder-Schaefer
Revamped Gamification Features Now Available on Virtual Event Portal!
How An Event Production Agency Can Help You Level Up Your Event Strategy ft. Kyle Kocinski
The Importance of Identifying Your 'Why' When Planning Your Next Event ft. Mike Allton
PheedLoop is an all-in-one event management platform for live, virtual and hybrid events. Our platform powers events for associations, corporations, agencies, educational institutions and governments worldwide including Shopify, Government of Canada, American Society of Mechanical Engineers, IBM and more. We commit ourselves to being a highly product focused company, and are dedicated to releasing new features and product updates every week since our founding in 2015. We post regular updates like this one to our blog.

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